What is a customer advocate?

Customer advocates are loyal customers that want to share their experiences with your business and help other customers get the most value out of your product or service. Oftentimes, these customers will come to you simply because they’re excited about your product and want to partner with you.

What is a consumer advocate?

October 1993. Consumer advocacy refers to actions taken by individuals or groups to promote and protect the interests of the buying public. Historically, consumer advocates have assumed a somewhat adversarial role in exposing unfair business practices or unsafe products that threaten the welfare of the general...

What is a customer advocacy program?

A customer advocacy program is a strategy for engaging your most loyal customers, bringing them closer to your business, and encouraging those customers to share their experiences with other customers and promote your brand. Building a strong customer advocacy program is all about relationships.